... The only reason why Mitsubishi is doing so well is because they seem to be the cheapest option in each class of vehicle, so all the tightwads will gravitate towards Mitsubishi just to say I've got a new car. Big effen deal.
Did you ever consider that for the money, these “tightwad“ alluring vehicle are simply a better cost proposition than their competitors, as seen by the buyers, and that a 10 year warranty just helps their decision.
It isn’t rocket science to understand buying cheap vehicle and holding onto it for longer will always reduce the yearly total cost of ownership. Not everyone wants an engaging driving experience in a performance machine as “normal” people simply see vehicles as an appliance to get about their daily business (since Australian public transport sucks).
So, whether you like or dislike Mitsubishi, to lump all purchasers into a “tightwad“ category is less than fair as some simply have better things to spend their money on than an expensive depreciating asset, just as it’s unfair for them to call people in performance machines with personal plates wankers... Live and let live and each to their own
disclaimer: I like my performance cars but don’t begrudge anyone who simply wants cheap private transport.